"Disruption shifts value around.
Upruption lifts everyone up
and creates a step change of progress.
"

"Disruption shifts value around. Upruption lifts everyone up and creates a step change of progress."

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Ascending to a higher logic of value creation is the key to thrive in the complexity and uncertainty of our time.
Welcome to a world of upruption!

Upruption -noun /ŭp-ˈrəp-shən/

Embracing the energy of disruption in undoing things that are stuck and the energy of re-creation in stewarding a new equilibrium that fosters wholeness and thriving.

"Upruption is the step change
we need to reconnect our creative power with society's evolution."

Upruption: an invitation to rise from an era of disruption to an era of higher meaning and new value creation.

Why is upruption needed?

In this Thinkers50 online conversation, Greg Bernarda argues that the language of business is too small for our time and explores why we need an approach that can take in more complexity and subtlety.

From organization to ecosystem

Find out how leaders of the 21st century unlock new value creation by acting like Mayors rather than CEOs.

From compulsion to inspiration

Learn why it is time the discipline of innovation transitions from adolescence to adulthood, and how asking deeper questions unlocks both higher meaning and new value.

From disruption to upruption

Discover how up-ruption differs from disruption through the story of Chinese e-commerce and how embracing it can unlock a step change of progress.

Upruption around the world

We create engaging formats for a new generation of value creators across start-ups,
businesses, non-profits, and academia. Join us at one of our stops!

Or get in touch if you’d like to bring upruption to your city or ecosystem.

Meet Greg Bernarda

Greg guides 21st-century leaders to unlock new meaning and higher value. He believes 21st century leaders lead ecosystems not just organisations, and they create better outcomes for all involved. He is a co-author of Value Proposition Design (Wiley) and an alumni of the World Economic Forum.

Get in touch