"Disruption shifts value around.
Up-ruption lifts everyone up
and creates a step change of progress.

"Disruption shifts value around. Up-ruption lifts everyone up and creates a step change of progress."

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Ascending to a higher logic of value creation is the key to thrive in the complexity and uncertainty of our time.
Welcome to a world of up-ruption!

-noun /ŭp-ˈrəp-shən/

Embracing the energy of disruption in undoing things that are stuck and the energy of re-creation in stewarding a new equilibrium that fosters wholeness and thriving.

"Up-ruption is the step change
we need to reconnect our creative power with society's evolution."

Up-ruption: an invitation to rise from an era of disruption to an era of higher meaning and new value creation.

Why is up-ruption needed?

In this Thinkers50 online conversation, Greg Bernarda argues that the language of business is too small for our time and explores why we need an approach that can take in more complexity and subtlety.

From organization to ecosystem

Find out how leaders of the 21st century unlock new value creation by acting like Mayors rather than CEOs.

From compulsion to inspiration

Learn why it is time the discipline of innovation transitions from adolescence to adulthood, and how asking deeper questions unlocks both higher meaning and new value.

From disruption to up-ruption

Discover how up-ruption differs from disruption through the story of Chinese e-commerce and how embracing it can unlock a step change of progress.

Up-ruption around the world

We produce engaging formats for a new generation of value creators across start-ups, businesses, non-profits, and academia. Join us! Or contact us if you’d like to bring up-ruption to your city.

Shanghai, CHINA
to be announced

Joburg & Cape Town, SOUTH AFRICA
to be announced

Melbourne, AUSTRALIA
Past Events
  • Melbourne, Australia: 23 March 23
  • Shenzhen, China: 11 June 23
  • Barcelona, Spain: 15-16 August 22

Meet Greg Bernarda

Greg guides 21st-century leaders to unlock new meaning and higher value. He believes 21st century leaders lead ecosystems not just organisations, and they create better outcomes for all involved. He is a co-author of Value Proposition Design (Wiley) and an alumni of the World Economic Forum.

Get in touch